Love Happens
Identity system, tri-fold brochure/poster, direct mailer, full page ad, and social media campaign
Awarded the Judge's Choice Award for the 2022 Student Addy's.
Love Happens was a client-driven branding project. The client needed to find a way to diversify her business and that included a refresh of her branding. Her business was based on personal relationships with her clientele and so I felt that it was important to allow her colorful personality and attitude to shine through the branding. Taking her love for eighties music, I decided to use the aesthetic of music zines and show flyers to make her brand stand out against all other pet sitting businesses. I had a lot of fun with this project.
I would say the main challenge for this project was maintaining balance between the opposing aspects of the rebelliousness of punk/music zines and the need to instill trust and a level of care within her clientele.
